Many home improvement companies have been slow products and are any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is evolving though, mainly due to quantum leaps in technology, composite door manufacturing being a prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice he that when faced using a choice of a new family saloon or a meaningful Rolls Royce for on the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for an apartment improvement company in Devon that has for years and years been retailing UPVC windows and doors. They were interested in selling composite doors given that the demand for them amongst local residents was growing quickly.
The principal aim of this was extremely that the big boys in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of declared were offering. Entering into the fast growing composite doors market seemed a good move but zox pro training system of outfitting a showroom was prohibitive. So the first thing we did was to get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the push.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little distinction between the door manufacturers here as each and every those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with improvement British Standards into the composite manufacturing industry, the manufacturing processes were extremely similar.
Where some companies fell down though was when we asked them everything they were going test and do to help us to sell some. The lack of selling support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long-run investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to light. The ones that we chose as suppliers were easily recognisable as companies that placed heavy focus customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would assist us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from gonna do it . suppliers for years, so why if and when they not share within start-up cost?
There were half a dozen companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or just before proving samples free of charge. Two companies totally outshined others and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to become the market leader in one’s destiny had obviously done their homework as well as supply cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations too as advertising tool. Neutral has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including the web ordering gym.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA